Are companies waisting their time with socila media profiles?
Absolutely not!
Social media profiles do infact enhance the communication between a company and the public.
Social media increase your chances of finding talented employees in your industry by offering access to approximately 1.5 billion users who are Internet-literate, well-networked and often have established expert status. You save money by posting vacancies on social media, which is cheaper than traditional advertising. In addition, the targeting options offered by platforms such as LinkedIn and Facebook enable you to reach jobseekers with specific experience and interests.
Social media activities take place in real time with little or no delay between receiving information and disseminating it, your company can provide rapid social media responses to customers and gain an advantage over competitors who don’t respond as quickly.
Monitoring and measuring your brand via social media enables you to track what your customers are saying online about your company and products. In addition, social media give you the opportunity to engage with your customers in a public forum, create conversations and resolve problems.
Using social media to complement traditional or online marketing and advertising is an accepted way to save costs, reach a targeted audience and generate sales leads. Pay-per-click advertising, or PPC, charges the advertiser only when a user clicks on the advertisement. This makes it more effective and less costly than traditional advertising. In addition, social media offers the potential for an advertisement or blog post to spread virally from user to user, which happens when users share your posts with their own networks.
So whoever says that social media is a waste of time...they must think again.
For more info go to: http://yourbusiness.azcentral.com/competitive-advantage-social-media-8288.html
Social media increase your chances of finding talented employees in your industry by offering access to approximately 1.5 billion users who are Internet-literate, well-networked and often have established expert status. You save money by posting vacancies on social media, which is cheaper than traditional advertising. In addition, the targeting options offered by platforms such as LinkedIn and Facebook enable you to reach jobseekers with specific experience and interests.
Social media activities take place in real time with little or no delay between receiving information and disseminating it, your company can provide rapid social media responses to customers and gain an advantage over competitors who don’t respond as quickly.
Monitoring and measuring your brand via social media enables you to track what your customers are saying online about your company and products. In addition, social media give you the opportunity to engage with your customers in a public forum, create conversations and resolve problems.
Using social media to complement traditional or online marketing and advertising is an accepted way to save costs, reach a targeted audience and generate sales leads. Pay-per-click advertising, or PPC, charges the advertiser only when a user clicks on the advertisement. This makes it more effective and less costly than traditional advertising. In addition, social media offers the potential for an advertisement or blog post to spread virally from user to user, which happens when users share your posts with their own networks.
So whoever says that social media is a waste of time...they must think again.
For more info go to: http://yourbusiness.azcentral.com/competitive-advantage-social-media-8288.html
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