PR meets Marketing!

Intergration of PR and Marketing:

A NO-NO or YES-YES?

You've heard it before. The possible thoughts of how the two industries would survive as one. How the possible merge would influence various media's and publics.

Now, the public relations team is brought in to "integrate.
According to O'malley Hansen Communications,  " A public relations program needs to address the concerns of jaded gatekeepers, such as media and other experts. It also needs to connect with consumers who have an increasing ability and desire to talk back. Is it enough to have a great advertising campaign? How true does a PR program have to stay to the ad campaign's words, message, look and feel? Is the ad tag line the key message of the PR program? The answers are no, it depends and probably not.

In today's environment, PR can exponentially add to the power of a strong advertising campaign in a cost-effective way. The opportunity is to integrate into the program with a clear understanding of the demands of public relations, by creating compelling and consistent messages that engage the target audience and the gatekeepers.

For more info contact: www.crazyaboutpr.blogspot.com